Zuckerberg says Meta and Apple are in ‘very deep, philosophical competition’ to build the metaverse

July 26, 2022 

The Meta CEO told employees earlier this month that they were competing with Apple to determine “what direction the internet should go in,” according to a recording of his comments during an internal all-hands meeting obtained by The Verge. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year.