What’s in Store: The Real-Time Inventory Revolution

What China Can Teach Us About the Future of TikTok and Video Search

What China Can Teach Us About the Future of TikTok and Video Search

21 September, 2022 

It’s no secret today’s young people prefer searching for recommendations on video apps over text-based search engines. Even the executives at Google know this. SVP Prabhakar Raghavan recently said that according to the company’s internal studies, 40% of young people, when looking for a place for lunch, go first to TikTok or Instagram over Google Maps or Search.

Localsearch Aims To Usurp Yellow Pages For The First Time in 25 Years

Localsearch Aims To Usurp Yellow Pages For The First Time in 25 Years

Aug, 2022 

Australian-based digital marketing service provider for small-and-medium-sized businesses, Localsearch, is aiming to become Australia’s number one online business directory (now digital presence service), overtaking the longstanding Yellow Pages within the next 24 months.

Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running

Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running

Aug 18, 2022 

Big news in the SEO world. Google is releasing a new, site-wide ranking signal that targets “unhelpful content”. I was able to speak with Google’s Danny Sullivan about the ranking signal and will provide that information, including my thoughts about the update, below. Note, Google also announced that a new Product Reviews Update will be rolling out in the coming weeks. I’ll cover more about that separately (soon).

Meta Introduces Digital Collectibles in Hong Kong to Showcase NFTs on Instagram

Meta seeks to help turn ‘fees into profits’ with business messaging

Meta seeks to help turn ‘fees into profits’ with business messaging

Aug 19, 2022 

Globally, some 140 billion messages on Meta’s apps were being sent daily with a growth adoption in Asia Pacific, according to the report conducted with 6,500 respondents across APAC including Australia, Korea, Indonesia, Philippines, Taiwan, Thailand, and Vietnam.

Google delays move away from cookies in Chrome to 2024

Google delays move away from cookies in Chrome to 2024

July 26, 2022 

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology.

Zuckerberg says Meta and Apple are in ‘very deep, philosophical competition’ to build the metaverse

Zuckerberg says Meta and Apple are in ‘very deep, philosophical competition’ to build the metaverse

July 26, 2022 

The Meta CEO told employees earlier this month that they were competing with Apple to determine “what direction the internet should go in,” according to a recording of his comments during an internal all-hands meeting obtained by The Verge. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year.

A Look at Google Local Results without ‘Self-Preferencing’

A Look at Google Local Results without ‘Self-Preferencing’

June 23, 2022 

What would Google local search results look like if Google couldn’t put the Local 3-Pack at the top of search results? A recently discovered test may give us a clue.

Yext Strengthens Tripadvisor Integration to Improve Hotel Discoverability

Yext Strengthens Tripadvisor Integration to Improve Hotel Discoverability

June 23, 2022 

Hospitality brands now have even greater control over their Tripadvisor listings with added support for review monitoring and hotel-specific attributes.