Google Search Local “Nearby Events And Deals”

Google Search Local “Nearby Events And Deals”

22 January, 2024

For the past few weeks Google has been testing out a new local search box titled “Nearby events and deals.” This box contains links to local stores and places that have events and/or deals in the area.

TikTok test automatically identifies products in videos and offers purchase links

TikTok test automatically identifies products in videos and offers purchase links

30 January, 2024

Months after the TikTok Shop arrived in the US, the company is exploring ways to get e-commerce links into more videos.

TikTok reports non-skippable video ads may harm engagement

TikTok reports non-skippable video ads may harm engagement

11 January, 2024

New research also found that ad duration is unlikely to impact performance, but ad placement will.

TikTok gains favor among Gen Z over Google for searches

TikTok gains favor among Gen Z over Google for searches

17 January, 2024

TikTok is evolving beyond entertainment, with consumers using it as a search engine for information, recipes, music, and more, per an Adobe study.

Apple’s Biggest Challenges in 2024 Have Little to Do With the iPhone

Apple’s Biggest Challenges in 2024 Have Little to Do With the iPhone

7 January, 2024

Apple has a big year ahead for new products, but also faces challenges ranging from trying to catch up in AI to dealing with changes to the App Store.

Is the Digital Agency Dying?

Is the Digital Agency Dying?

8 January, 2024

A recent article in the Wall Street Journal quoted Forrester Research as saying that the “digital agency” will face its demise in 2024.

Malaysia on track to becoming a cashless nation by 2030, says ShopBack

Malaysia on track to becoming a cashless nation by 2030, says ShopBack

4 January, 2024

During the third quarter of 2023, the economies of several Southeast Asian countries demonstrated pockets of growth and resilience, despite challenges posed by monetary tightening measures and a slowdown in global demand, according to McKinsey.

Here are six trends set to influence Southeast Asia’s marketing landscape in 2024

Here are six trends set to influence Southeast Asia’s marketing landscape in 2024

4 January, 2024

Southeast Asia’s digital economy hit approximately USD 100 billion in revenue at the end of 2023, despite global headwinds, according to research from Temasek, Google, and Bain.

Google might already be replacing some Ad sales jobs with AI

Google might already be replacing some Ad sales jobs with AI

22 December, 2023

When AI can make assets and text for ads, you don’t need humans to do it anymore.

What Google At Peak Search Means for Marketers

What Google At Peak Search Means for Marketers

27 November, 2023

For Q3 2023 earnings, Google reported a shortfall on cloud revenue and that their US core advertising / search business over delivered to make up part of the difference.