The Influence of Local Guides on Google Reviews: Part 2
Jan 1, 2021
Street Fight recently covered findings
from multi-location marketing platform SOCi’s State of Google Reviews
2021 study, which found that 62% of Google reviews are written by Local
Guides — those volunteers (now 150 million strong globally) who earn
points and badges for contributing content to Google’s local platform.
The initial study left us with some unanswered questions, a few of which
were raised by others providing feedback on the findings.