Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running

Aug 18, 2022 

Big news in the SEO world. Google is releasing a new, site-wide ranking signal that targets “unhelpful content”. I was able to speak with Google’s Danny Sullivan about the ranking signal and will provide that information, including my thoughts about the update, below. Note, Google also announced that a new Product Reviews Update will be rolling out in the coming weeks. I’ll cover more about that separately (soon).