​Announcing Video and CTV on the Microsoft Advertising​ platform

20 September, 2023

3.5 hours—that’s how much time people will spend watching digital video daily by 2024. The series everybody is talking about. The comedy that cracks everyone up. The game that has everyone on the edge of their seats. And it will be happening everywhere—from streaming on living room smart TVs to smartphone videos on the subway.

It’s amazing just how much attention we dedicate to the stories, people, and places that unfold in video. And often, that’s not the only activity taking place—people are looking at two screens at once. In the US, 90% of Gen Z now second-screen internet and TV. So, while people are streaming their favorite shows, they’re also browsing online.