Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years

21 July, 2023

Microsoft’s development of its own version of Google’s Performance Max platform, as well as rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite of applications under the Microsoft Advertising banner, has prompted the analyst firm New Street Research to update its Microsoft ad model.

Rajeev Gupta

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