Google Maps Introduces New Ways To Plan Travel & Navigate

Google Maps Introduces New Ways To Plan Travel & Navigate

15 November, 2023

Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features.

Amazon says it will run shopping ads on Snap

Amazon says it will run shopping ads on Snap

15 November, 2023

Amazon.com said it would allow Snapchat (SNAP.N) users in the United States to buy some products directly from the app as the e-commerce giant looks to capitalize on the growing use of social media for shopping.

Transforming Search and Advertising with Generative AI

Transforming Search and Advertising with Generative AI

21 September, 2023

Earlier this year, we began the incredible journey of reinventing search with the launch of the new AI-powered Bing, your copilot for the web. We have defined a new way to search and find answers – and with more than one billion chats, we have forever changed the way people find information online.

​Announcing Video and CTV on the Microsoft Advertising​ platform

​Announcing Video and CTV on the Microsoft Advertising​ platform

20 September, 2023

3.5 hours—that’s how much time people will spend watching digital video daily by 2024. The series everybody is talking about. The comedy that cracks everyone up. The game that has everyone on the edge of their seats. And it will be happening everywhere—from streaming on living room smart TVs to smartphone videos on the subway.

It’s amazing just how much attention we dedicate to the stories, people, and places that unfold in video. And often, that’s not the only activity taking place—people are looking at two screens at once. In the US, 90% of Gen Z now second-screen internet and TV. So, while people are streaming their favorite shows, they’re also browsing online.

Microsoft Advertising partners with Snap to power Sponsored Links within Snapchat’s My AI chatbot

Microsoft Advertising partners with Snap to power Sponsored Links within Snapchat’s My AI chatbot

25 September, 2023

It’s been an exciting few months for Microsoft Advertising at the forefront of the generative artificial intelligence (AI) innovations which are transforming advertising. You can see how our vision to reimagine advertising with these new capabilities has been transpiring from the many AI developments launching across Bing, to the recent release of AI-generated asset recommendations for Responsive Search Ads (RSA), to the transformative innovations shared last week around Co-pilot and Conversational Ads. We’re focused on continuing to leverage this innovative technology to unlock new value for consumers, advertisers, and partners.

Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot Launch First Global Coalition for Trusted Reviews

Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot Launch First Global Coalition for Trusted Reviews

17 October, 2023

Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot announced they have teamed up to launch the global Coalition for Trusted Reviews, a cross-industry collaboration committed to protecting access to trustworthy consumer reviews worldwide.

Indonesia’s Jokowi bans direct transactions on social media

Indonesia’s Jokowi bans direct transactions on social media

25 September, 2023

President Joko “Jokowi” Widodo has decided to ban direct transactions on social media platforms in Indonesia, dealing a huge blow to the future of TikTok Shop in its largest market in Southeast Asia.

TikTok tests new Google integration feature

TikTok tests new Google integration feature

27 September, 2023

The short video platform TikTok, owned by the Chinese company ByteDance, is testing a new function that would allow users to search Google without leaving the app, according to Business Insider.

Wix joins Bing and IndexNow for faster search indexing

Wix joins Bing and IndexNow for faster search indexing

21 September, 2023

It could take days (or even weeks) before traditional search engine processes pick up on your website additions or updates. And in the meantime, your thoughtful content and optimizations may not generate any improved search performance.

 

Microsoft Advertising Unveils Video And CTV Ads At DMEXCO

Microsoft Advertising Unveils Video And CTV Ads At DMEXCO

20 September, 2023

Explore Microsoft’s latest announcement, which introduces Video and CTV ads to its platform to help brands reach multi-screen users.