After the Storm, there is Always a Rainbow – Top International speakers talk about The New Digital Transformation
Monday, 12th October 2020, 17.00 CET / 23.00 HKT
While Covid-19 continues to hang over us like a dark cloud ready to spurt out a new thunderstorm and casting a shadow of uncertainty, the opportunities it gives us are enormous. There is a rainbow at the end of the storm, one that generates new ideas a silver lining and an unknown pot of gold. As we scramble around trying to adapt to the new normal, digital marketing and technology are providing us with new ideas. What we need to do is learn to adjust our strategies and grasp these new opportunities. This panel will not only touch on what has changed but what kind of focus companies need to have in order to move forward and be successful.
A look at what is happening around the world
Tuesday, 13th October 2020, 09.00 CET / 15.00 HKT
09.00 am CET/15.00 HKT TikTok and short video: Emerging opportunities for SMBs
10.00 am CET/16.00 HKT: A panel discussion on Conversational Commerce and Business Chat with Alan Ranger, LivePerson and Mark Clisby, Yell
Influential messaging platforms have now become a very big deal for businesses. Conversations are now at the heart of the online customer journey. This session takes a look at how 2 companies have integrated conversational commerce and business chat into their product offers using one of the world’s best-known brands.
11.00 am CET/17.00 HKT: SMB Digital Presences Before, During and After the Pandemic
Siinda 2020 Landscape survey covering 12 European countries is now ready. This session will explore how the digital changed between 2019 and 2020, and how SMB’s have changed their digital presences during the pandemic. This panel also discusses the conclusions raised by SIINDA’s “Voice of the Customer”, market research that reached out to SMB’s worldwide during the pandemic.
Executive Insights from Asia to Europe – CEO Panel from around the world
Wednesday, 14th October 2020, 10.00 CET / 16.00 HKT
In this session, we speak with CEO’s from Europe and Asia about the state of digital advertising, the state of digital agencies. We examine how SMB’s are presenting themselves today, what they want and how we can better serve them.
Keynote Speaker and Digital Marketing & Innovation Awards
Wednesday, 14th October 2020, 15.00 CET / 21.00 HKT