James Ciuffetelli, former Executive General Manager, Sensis (Australia)
October 12-14, 2020
The inaugural episode features an interview with James Ciuffetelli, former GM Digital at Sensis. James offers an assessment of the lessons learned from the directory industry’s multiple transformations over the course of his 30+ year career.
James relieved some pivot points where the industry made choices that sealed its long-term fate. One of these pivot points was the emergence of Google and the industry’s failure to mount an effective response. “Because we all stayed so isolated in our own markets, we failed to take advantage of the benefits of global scale,” James said. “And we all ended up adapted our games to their model.” James now consults for large organizations on how to manage through transformation and change.