15 December, 2022
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
13 December, 2022
During times of wider economic turbulence, you’d be forgiven for burying your head in the day-to-day running (and survival) of your business without coming up for air.
15 December, 2022
During an interview in May with the Tesla Owners of Silicon Valley, Elon Musk lamented the lack of an ‘everything app’ outside China.
15 December, 2022
AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There’s every chance their buzz is a passing fad. What’s not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years.
29 November, 2022
In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community, like Colan Nielsen, began noticing that the extraordinary diversity of headings we had captured had suddenly diminished…
6 October, 2022
Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.
5 October, 2022
Elon Musk’s revived $44 billion deal to buy Twitter
sparked fresh debate over what the billionaire will do with the service if he eventually owns it.
21 September, 2022
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
21 September, 2022
It’s no secret today’s young people prefer searching for recommendations on video apps over text-based search engines. Even the executives at Google know this. SVP Prabhakar Raghavan recently said that according to the company’s internal studies, 40% of young people, when looking for a place for lunch, go first to TikTok or Instagram over Google Maps or Search.
Aug, 2022
Australian-based digital marketing service provider for small-and-medium-sized businesses, Localsearch, is aiming to become Australia’s number one online business directory (now digital presence service), overtaking the longstanding Yellow Pages within the next 24 months.
