Bad reviews can be good, especially when we’re talking about online reviews. Dive into how bad reviews can actually boost your brand.

Continuous innovation, top-tier integrations, and a commitment to excellent service have allowed Yext to dominate G2’s Local Listing Management category.

According to data from Experian Market Services in 2015, who analysed email marketing performance in selected Asia Pacific countries, China’s total opening rate only reached 10.5% compared to 33.1% in New Zealand.

We’ve conducted a study at SOCi the results of which will be formally released in a few weeks, but I wanted to offer a sneak preview of some of the more interesting findings.

Trust in reviews has been declining since 2017, but consumers still rely on them to make decisions. Businesses must adapt review strategies and embrace the negative review.

In late 2023, brands and publishers will no longer be able to rely on third-party cookies for targeting purposes.

The tactics used to convey E-A-T throughout the local SEO landscape are different from tactics used by bigger brands.

Vendasta unveiled the inaugural Local Impact Awards, which honor companies providing innovative digital technology solutions and services to small and medium businesses (SMBs).

Google is now showing how long ago it confirmed a phone number and hours were accurate for a local business. Google can now write in a business local panel “confirmed by phone call” followed by how long ago it was.

Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it seems to be live where you can filter products in Google Shopping by stores that are classified as smaller.