Microsoft aims for AI-powered version of Bing – The Information

Microsoft aims for AI-powered version of Bing – The Information

5 January, 2022 

Microsoft Corp is in the works to launch a version of its search engine Bing using the artificial intelligence behind OpenAI-launched chatbot ChatGPT, The Information reported on Tuesday, citing two people with direct knowledge of the plans.

Apple Business Connect: Manage Your Business On Apple Maps

Apple Business Connect: Manage Your Business On Apple Maps

12 January, 2022 

Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and before that Apple Maps Connect.

E-E-A-T and major updates to Google’s quality rater guidelines

E-E-A-T and major updates to Google’s quality rater guidelines

15 December, 2022 

The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.

Local Marketing Confidence Survey 2023

Local Marketing Confidence Survey 2023

13 December, 2022 

During times of wider economic turbulence, you’d be forgiven for burying your head in the day-to-day running (and survival) of your business without coming up for air.

Can Elon Musk Really Make Twitter Look Like WeChat?

Can Elon Musk Really Make Twitter Look Like WeChat?

15 December, 2022 

During an interview in May with the Tesla Owners of Silicon Valley, Elon Musk lamented the lack of an ‘everything app’ outside China.

7 ways brands, marketers, and retailers will use generative AI like ChatGPT and Lensa in the next few years

7 ways brands, marketers, and retailers will use generative AI like ChatGPT and Lensa in the next few years

15 December, 2022 

AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There’s every chance their buzz is a passing fad. What’s not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years.

Local Pack Header Specificity Vanishes while Local Packs Downtrend

Local Pack Header Specificity Vanishes while Local Packs Downtrend

29 November, 2022 

In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community, like Colan Nielsen, began noticing that the extraordinary diversity of headings we had captured had suddenly diminished…

SMBCON/22 – Gallery

6-8th November

ABOUT THE EVENT
After over two years, we will finally reunite in Bangkok, Thailand, from November 6th to 8th. The event will take place at the Sofitel Sukhumvit

Let’s get real: What TikTok’s BeReal lookalike means for marketers

Let’s get real: What TikTok’s BeReal lookalike means for marketers

6 October, 2022 

Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

Elon Musk’s plans for Twitter may take inspiration from Chinese super apps

Elon Musk’s plans for Twitter may take inspiration from Chinese super apps

5 October, 2022 

Elon Musk’s revived $44 billion deal to buy Twitter
sparked fresh debate over what the billionaire will do with the service if he eventually owns it.

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