ALSMA 2012 Annual Conference

“The Great Transformation”
4 – 7 November, Bangkok, Thailand
All the major players in the local search and media space in Asia were meeting in Bangkok on 4-7 November for the 2012 ADPAI Annual Conference.
The agenda focused on the regional opportunities arising from the explosive growth that the social, local and mobile spaces had been experiencing in Asia.
Session discussions also included how to re-train and reorganize the sales force so to effectively sell digital media, how to identify and make the most of opportunities that lay in mobile advertising, how regional companies could use social media as a tool for acquiring and maintaining customers, and much more.