It’s still very early for Google’s new SGE-inflected search results. But, assuming no radical changes, it’s a good bet that the “Search Generative Experience” is going to change the way users interact with SERPs. Local and products may be two of the most affected segments.

AI chatbots, like ChatGPT, are all the rage, so it’s no surprise to learn that TikTok is now testing its own AI chatbot, as well.

As Omar Little liked to say on The Wire, “If you come after the King, you best not miss.”

And my fellow Localogy analyst Mike Boland and I have often discussed a variation on this theme on the This Week in Local podcast. We’ve noted the long succession of companies and products that have either been touted or touted themselves as Google Killers. The jury may still be out on whether AI will miss The King (it best not). Until now, however, the succession of Google killers is mostly a graveyard.

What Happened? Using this feature, Wix users can streamline the ad creation process and drive traffic to their site through Google Ads, ultimately increasing their conversions.

Snail mail never really died. It just went back into its shell during the digital advertising boom. During the pandemic, letter-writing and sending cards became popular.

Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here’s how.

Yellow Pages Canada, an online and print directory service provider, has stated that it was the victim of a cyber attack that resulted in losing its customers’ data. The hacking organization Black Basta claimed to have collected personal information from approximately 300,000 Yellow Pages Canada users during the cyber attack.

Because Google said it can detect spam faster, the company claimed that 99% of visits in Google Search were “spam-free.”

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi.

WhatsApp is introducing the ability for users to directly pay businesses through chat in Brazil. This means that people in the country can have end-to-end shopping experiences, from discovery to payments, within the app. This move finally unlocks the merchant payment market in Brazil for WhatsApp.