Ranking Correlations with Other Reputation and Search Metrics Are Not Linear

Ranking Correlations with Other Reputation and Search Metrics Are Not Linear

April 8, 2022

We’ve conducted a study at SOCi the results of which will be formally released in a few weeks, but I wanted to offer a sneak preview of some of the more interesting findings.

Consumer Review Trust Down but Usage Up

Consumer Review Trust Down but Usage Up

April 8, 2022

Trust in reviews has been declining since 2017, but consumers still rely on them to make decisions. Businesses must adapt review strategies and embrace the negative review.

Impacts of a Cookieless Future

Impacts of a Cookieless Future

April 1, 2022

In late 2023, brands and publishers will no longer be able to rely on third-party cookies for targeting purposes.

Creative Strategies for Local Businesses to Convey E-A-T

Creative Strategies for Local Businesses to Convey E-A-T

Mar 27, 2022

The tactics used to convey E-A-T throughout the local SEO landscape are different from tactics used by bigger brands.

Vendasta launches Local Impact Awards

Vendasta launches Local Impact Awards

Mar 27, 2022

Vendasta unveiled the inaugural Local Impact Awards, which honor companies providing innovative digital technology solutions and services to small and medium businesses (SMBs).

Google Local Panel Showing Confirmed By Phone Call (Duplex Related)

Google Local Panel Showing Confirmed By Phone Call (Duplex Related)

Jan 21, 2021

Google is now showing how long ago it confirmed a phone number and hours were accurate for a local business. Google can now write in a business local panel “confirmed by phone call” followed by how long ago it was.

Google Shopping Filter By “Smaller Stores”

Google Shopping Filter By “Smaller Stores”

Jan 21, 2021

Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it seems to be live where you can filter products in Google Shopping by stores that are classified as smaller.

Google Page Experience Update For Desktop Rolling Out

Google Page Experience Update For Desktop Rolling Out

Jan 21, 2021

Google is now rolling out the desktop version of the Google Page Experience update.

Google Search local pack’s map is now interactive

Google Search local pack’s map is now interactive

Jan 21, 2021

The new map lets you zoom, pan, hover and click to see more details on the map.

Card payments in Singapore to grow by eight percent in 2022

Card payments in Singapore to grow by eight percent in 2022

Jan 21, 2021

Card payments in Singapore are set to rebound with eight percent growth in 2022, with improving economic conditions, forecasts GlobalData, a data and analytics company.