The Universe of Opportunity: What’s next in digital and local search?
ALSMA is proud to be associated with Siinda in the organisation of a landmark virtual event. "The Universe of Opportunity: What’s next in in digital and local search?” will feature speakers from Europe, Asia and the Americas that will detail what SMBs can do to succeed in the current ever-changing landscape.
Monday Round Table (12th October)
After the Storm, there is Always a Rainbow - Top International speakers talk about The New Digital Transformation
Monday, 12th October 2020, 17.00 CET / 23.00 HKT
While Covid-19 continues to hang over us like a dark cloud ready to spurt out a new thunderstorm and casting a shadow of uncertainty, the opportunities it gives us are enormous. There is a rainbow at the end of the storm, one that generates new ideas a silver lining and an unknown pot of gold. As we scramble around trying to adapt to the new normal, digital marketing and technology are providing us with new ideas. What we need to do is learn to adjust our strategies and grasp these new opportunities. This panel will not only touch on what has changed but what kind of focus companies need to have in order to move forward and be successful.
Adrian Blockus, Google
Fabrice de Windt, Orange
Greg Shepard, Boss Capital Partners
John Goddard, Moderator, Siinda Board, CEO European Directories
Tuesday’s Talks (13th October)
A lot at what is happening around the world
Tuesday, 13th October 2020, 09.00 CET / 15.00 HKT
09.00 am CET/15.00 HKT TikTok and short video: Emerging opportunities for SMBs
In this session, we look at
The Background of short video and live stream e-commerce, market size, user numbers, growth etc.
SMB case studies of TikTok and live stream platforms in China
Marketing best practice/pitfalls
Matthew Brennan (bio), China Tech | Speaker | Writer | WeChat & Tencent Specialist
Oscar Sousa Marques, President, Asian Local Search and Media Association (ALSMA)
10.00 am CET/16.00 HKT: A panel discussion on Conversational Commerce and Business Chat with Alan Ranger, LivePerson and Mark Clisby, Yell
Influential messaging platforms have now become a very big deal for businesses. Conversations are now at the heart of the online customer journey.This session takes a look at how 2 companies have integrated conversational commerce and business chat into their product offers using one of the world’s best-known brands.
Mark Clisby, Chief Marketing Officer, Yell
Alan Ranger, VP Global Market Development at LivePerson
Oscar Sousa Marques, Moderator, General Manager ALSMA
Stephanie Verilhac, Management and EU Affairs, Siinda
11.00 am CET/17.00 HKT: SMB Digital Presences Before, During and After the Pandemic
Siinda 2020 Landscape survey covering 12 European countries is now ready. This session will explore how the digital changed between 2019 and 2020, and how SMB’s have changed their digital presences during the pandemic. This panel also discusses the conclusions raised by Siinda’s “Voice of the Customer”, market research that reached out to SMB’s worldwide during the pandemic.
Paul Wood, Silktide
Jasmine de Guzman, Mono Solutions
Wednesday's Wisdom and Award - Part I (14th October)
Executive Insights from Asia to Europe - CEO Panel from around the world
Wednesday, 14th October 2020, 10.00 CET / 16.00 HKT
In this session we speak with CEO’s from Europe and Asia about the state of digital advertising, the state of digital agencies. We examine how SMB’s are presenting themselves today, what they want and how we can better serve them.
Magdalena Bonde, CEO Eniro
John Allan, CEO Sensis
Natasha Zharinova,CEO Bauer Media
Claire Miles, CEO. Yell
Jon Martinsen, Moderator Siinda Board Chair, CEO FCR Media
Wednesday's Wisdom and Award - Part II (14th October)
Keynote Speaker and Digital Marketing & Innovation Awards
Wednesday, 14th October 2020, 15.00 CET / 21.00 HKT