Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running

Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running

Aug 18, 2022 

Big news in the SEO world. Google is releasing a new, site-wide ranking signal that targets “unhelpful content”. I was able to speak with Google’s Danny Sullivan about the ranking signal and will provide that information, including my thoughts about the update, below. Note, Google also announced that a new Product Reviews Update will be rolling out in the coming weeks. I’ll cover more about that separately (soon).

Meta Introduces Digital Collectibles in Hong Kong to Showcase NFTs on Instagram

Meta seeks to help turn ‘fees into profits’ with business messaging

Meta seeks to help turn ‘fees into profits’ with business messaging

Aug 19, 2022 

Globally, some 140 billion messages on Meta’s apps were being sent daily with a growth adoption in Asia Pacific, according to the report conducted with 6,500 respondents across APAC including Australia, Korea, Indonesia, Philippines, Taiwan, Thailand, and Vietnam.

Google delays move away from cookies in Chrome to 2024

Google delays move away from cookies in Chrome to 2024

July 26, 2022 

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology.

Zuckerberg says Meta and Apple are in ‘very deep, philosophical competition’ to build the metaverse

Zuckerberg says Meta and Apple are in ‘very deep, philosophical competition’ to build the metaverse

July 26, 2022 

The Meta CEO told employees earlier this month that they were competing with Apple to determine “what direction the internet should go in,” according to a recording of his comments during an internal all-hands meeting obtained by The Verge. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year.

A Look at Google Local Results without ‘Self-Preferencing’

Yext Strengthens Tripadvisor Integration to Improve Hotel Discoverability

Yelp Launches Request a Call to Connect Local Service Providers and Customers

Yelp Launches Request a Call to Connect Local Service Providers and Customers

May 25, 2022 

Yelp announced this morning Request a Call, a feature that will allow customers to easily submit a request for a call to local service providers. The feature represents Yelp’s acknowledgement that there is still too much friction in the local services customer experience and that listings and review sites can help.

Taobao to Launch Metaverse Shopping for 618 E-Commerce Festival

Taobao to Launch Metaverse Shopping for 618 E-Commerce Festival

May 25, 2022 

Tech Planet reported on Wednesday that in order to prepare for the upcoming 618 Shopping Festival, Chinese e-commerce giant Taobao has set up a special metaverse project team to create an optimized virtual shopping venue.

LinkedIn Updates Include Improvements To Search Results

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